Core Metrics is a family owned and operated business. Our knowledge and experience in the health and beauty industry expands over 30 years, not only developing our own skincare brands but working with the marketing and distribution of global fragrance, skincare and cosmetics brands across Australian retail chains also.
The company was originally formed in 1997 as Ti Cosmetics Pty Ltd – which still remain today as our sister company. Our first brand was our self-tanning range The Bronzer, which is still available is considered one of Australia’s’ original fake tan brands. The vision for our business which still remains today was to create family friendly, affordable skincare that worked.
"Family business is our only business, we take no short cuts. Everything we do, we do with passion"
Each brand we have created has come about from noticing a gap in the market, from here we conduct extensive research to ensure our products are not only better but value for money. Starting with the formula. We source Australian raw materials where possible and formulate our products to include natural ingredients, no parabens, sulphates or harsh chemicals and work with leading and reputable laboratories to bring quality skincare to our consumers and take no short cuts.
Our products are not tested on animals and contain sustainable ingredients. That includes our goats milk, the active ingredient in our The Goat Skincare line. The milk is sourced fresh from a local Victorian farm who pride themselves on the treatment of their animals, their diet and living conditions.
Today Core Metrics brands are considered market leaders in their category with distribution expanding past our domestic market to include Europe, Asia and America also.
The business is run by family members and a wonderful extension
of staff who have become family themselves. All have learned the art of wearing many hats to cover the ground work across all facets of the business from sales, marketing, administration, manufacturing and accounting to name a few!
"We create products with our own family in mind. Carefully formulated so that our own children and grandchildren can be proud to use everyday"
Thanks to the immense support we receive from our retail partners, manufacturers and above all else our customers Core Metrics will continue to research and develop reputable skincare brands you can be proud of.